Based in Truckee, CA, High Fives Foundation focuses on preventing life-changing injuries and provides resources and hope if they happen. Since 2009, High Fives has raised funds, secured alternative treatments, aided in the recovery of hundreds of athletes across...Continue reading
We know that mountain biking and BMX gear is often pricey. It can be easy to put off buying decisions because of the cost of entry of proper gear, making compromises in order to get on the bike and have...Continue reading
Ride Concepts announces several new recruits to the 2020 athlete team, welcomed by the original class continuing into its sophomore year.
Ride Concepts announces Caroline Buchanan as the latest addition to our renowned Factory Athlete team.Continue reading
It’s crazy to think about how little I did before I became a parent, even though at the time I thought that my life was insanely busy. People ask me how I juggle running 2 businesses while being an athlete, wife and mom, and the simple answer is that I just do what I can with the time I am given. I’ve learned that it’s not the load that breaks you down, it’s the way you carry it.Continue reading