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  • Lighter, faster, stronger.

    The Hellion is the all mountain pacesetter of flat pedal shoes, designed with all-out emphasis on weather resistance and durability for those seeking out the gnarliest conditions.

  • ALL-NEW APPAREL

    Get your hands on the latest Ride Concepts gear

  • COMFORT & PERFORMANCE DESIGNED FOR WOMEN

    With dialed stiffness and flex, our women's line is ready to charge the mountain. Whether it’s a long ride with friends or laps and high fives in the park.

Rider Designed. Rider Owned.


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ALL-NEW RIDE CONCEPTS APPAREL NOW AVAILABLE


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